Your website isn't old. It's untrustworthy.

Small budget. Big difference. I build websites for Czech businesses that want to look like businesses you can count on.

Lena Loginova

Same business, same information

An illustration of a typical case — our own mock-up, not a commission. Drag the divider.

The same garage after a redesign — phone and booking on the first screen, prices on the page
A garage website in 2009 style — table layout, price list as a PDF, visitor counter
2009 websiteAfter redesign

Last measured

Numbers you can check yourself

Lighthouse — accessibility
100Lighthouse 12.8.2, mobile, every route
First contentful paint
360–604 msPlaywright, mobile emulation, unthrottled, measured per route
Accessibility violations (axe 4.13)
0axe-core 4.13.0 across 16 URLs

Measured on the most recent finished rebuild. Every figure names the tool and the method it came from, and they are tools you can run too.Read the full case study

Sound familiar?

If you read one of these and think "that is exactly my site", it is not a coincidence. These are the things that turn customers away most often.

  • On a phone, visitors have to pinch and zoom to read anything.
  • The phone number is in the footer, in small print.
  • The latest news item is from 2019.
  • It loads slowly enough that the customer calls a competitor instead.
  • You are not on the map, and not in the local directories.
  • The photos are stock. Everyone can tell.
  • The contact form might work. Nobody has tested it.
  • The price list was accurate when you wrote it. Three years ago.

What it costs you

An outdated website is not an aesthetic problem. It is the signal a customer uses to decide whether to stay or go elsewhere.

  1. 01

    Most people search from a phone now. If the site is awkward on a phone, they leave before they find out what you offer.

  2. 02

    A site that looks abandoned reads as a signal that the business has either closed or is struggling. Where trust matters, that decides it.

  3. 03

    Loading speed and page stability are among the signals Google uses when ranking. A slow site is a harder site to find.

    Source

How we can fix it

From a free diagnosis to a monthly care plan. Always with a fixed price and deadline, never an estimate that drifts.

Website diagnosis

You have a site and sense something is wrong — but not what.

free (mini) · from 4 900 Kč (full)

48 hours

Website first aid

There is no budget for a new site right now, but this cannot stay as it is.

from 9 900 Kč

5 working days

Website redesign

Most chosen

The site works, but it looks and behaves like 2009.

from 29 900 Kč

2–4 weeks

New website

You have no site, or one that is not worth maintaining.

from 39 900 Kč

3–5 weeks

Website care

The site is running and you want it to stay that way — without you having to think about it.

from 1 900 Kč / month

monthly, no long notice period

Kulturní propagace

What it looks like in practice

A complete rebuild of a cultural agency website — from a neglected WordPress install to a custom bilingual build.

Lighthouse — accessibility
100
Lighthouse — best practices
100
Lighthouse — SEO
100
Cumulative layout shift
0

Measured on the deployed site (Lighthouse 12.8.2 and Playwright), not estimated.

Kulturni propagace — home page after the rebuild

Who is behind this

My name is Lena Loginova and I run web projects. I am not alone — behind me are developers I have worked with for years. But you only ever talk to me: one contact, one person accountable, no being passed around.

How I work

Six steps. After the second one you know the exact price and deadline, and those do not change.

  1. Diagnosis

    I go through your site and send a concrete list of what is costing you customers, ordered by impact.

  2. Quote and fixed price

    Scope, price and deadline in writing. Fixed. If the scope has to change, we agree it up front.

  3. Content and structure

    I take what you have and rearrange it so a customer finds what they came for on the first try.

  4. Design

    Mobile first, desktop second. You see it and approve it before any code is written.

  5. Build and testing

    Speed, mobile, accessibility, forms. Measured, not assumed.

  6. Launch and care

    Migration without losing search rankings, plus training so you can edit content yourself. After that, only if you want me.

Common questions

What will it cost?

Every service lists an indicative starting price. You get an exact quote after the diagnosis — and it is a fixed price, not an estimate that grows.

Will a redesign cost me my Google rankings?

No, if the migration is done properly. Old addresses redirect to new ones and the content structure is preserved. It is a standard part of a redesign, not an extra.

Do I have to write the text?

You do not have to write anything from scratch. I take what is on the site and rewrite it so it works. Where more is needed, I bring in a Czech copywriter.

I have no credentials — the developer vanished eight years ago.

Common situation, and solvable. A site can be recovered without the original access, including transferring the domain and hosting. It is usually the first thing we put right.

How long does it take?

Diagnosis within 48 hours. First aid, five working days. Redesign, two to four weeks depending on scope. A new site, three to five weeks.

My budget is genuinely small. Is it worth getting in touch?

Yes. That is exactly what First aid is for: we do not rebuild the site, we fix the handful of things with the biggest impact. Fixed price, five days.

Will the site be mine?

Yes, all of it — domain, hosting and every credential. I keep nothing as leverage. If you decide to continue with someone else, you simply hand it over.

Do I have to pay for hosting and a domain?

Hosting, no. The site runs on Vercel and costs you nothing — including an address like yourcompany.vercel.app, which is plenty to go live on. Your own domain (yourcompany.cz) you buy yourself, it is registered in your name, and I simply connect it. Nothing sits in my name, so you can leave whenever you want.

Start with a diagnosis

Send me your website address. Within 48 hours you'll have a concrete list of what is costing you customers — and what can be done about it. No commitment.

I reply within 24 hours on business days