Visual identity, light
A refreshed logotype, colour, typography and basic rules. Not a full brand book — exactly enough that the website, the business card and the social profile look like one company.
Copy that sells
Instead of "Welcome to our website", text that tells the customer what you do for them and what to do next. For longer pieces I bring in a Czech copywriter — a native speaker, not a translation tool.
Facebook and Instagram
Customers look for you in more places than your website. I run the company profile on Facebook and Instagram — posts, updates, contact details, opening hours. The same look and the same facts as the site, so nothing contradicts anything.
Local search
Google Business Profile, Firmy.cz, Mapy.cz, Seznam. In this market that is not a detail: a large share of people look for a tradesman or a clinic through those directories rather than through a website. Most small firms have it half done.
Technical SEO and migration
Structure, sitemap, structured data, redirects for old addresses. During a redesign this is the most valuable part — the goal is not to win new rankings but to keep the ones you have.
Measurement and conversion
Cookieless analytics, goals, a monthly summary. Without measurement a website can only be guessed at — and the guess is usually wrong.
Accessibility
A site a person with a disability can actually use — by keyboard, with a screen reader, at large text sizes. Two reasons that always hold: ten to fifteen per cent more of the audience, and Google rates accessibility positively.
Cookies and GDPR
A banner that neither annoys nor lies. The best version is no banner at all — if analytics can run without cookies, there is nothing to click away.
Small online shop
Shoptet adjusted so it does not look like a template — or a migration from another platform. Including the payment methods local customers recognise and a link to invoicing.
Running your web project
You have suppliers but nobody managing them? I take over communication, deadlines and checking that the work is actually done. This is my original profession — running projects, not drawing pages.
Rescuing a forgotten website
The site is running, but nobody knows where, on what, or under whose account. I trace the hosting and domains, transfer them to you and set up backups. Without the original developer.