A typical 2011 garage website: table layout, price list as a PDF, phone number in the footer. The study shows what would change the most for the least work.

Context

A garage on the edge of a large city. Customers find it from a phone, usually at the moment something has broken and they need to call immediately. The site has five pages and its last update was in 2019.

What was wrong

• On a phone the number appears only after three screens of scrolling
• The price list is a PDF that barely opens on a phone
• Opening hours are nowhere visible
• Stock photography featuring cars sold in a different market
• The business is not in the maps or the local directories

Constraints

Assumed budget at the First aid level. The goal is not a new website but more phone calls from the existing one.

What we did

• Phone number as the first thing on screen, tap to call
• Opening hours and address directly beneath it
• Price list moved out of the PDF and into the page
• Real photographs of the workshop instead of stock
• Listings in the maps and the local directories